To say stylist, street style star and co-founder of influencer talent agency Social Zoo Direct, Pernille Teisbaeck, has had a busy 2017 would be an understatement. So far the stylish Scandinavian, who has over 489,000 followers on Instagram, has had a baby, got hitched and published a book (aptly titled Dress Scandinavian: Style Your Life and Wardrobe the Danish Way) and there are still four months of the year to go. ”We’re also renovating our house,” she tells The Telegraph, ”so it’s been a crazy year.”
Teisbaeck married partner Philip Lotko in a seaside ceremony on an island off the coast of her native Denmark in as picturesque a setting as you would expect. And the dress, which was a pearl-laden Vera Wang gown, was equally as beautiful. But despite her impeccable taste, she says that choosing a wedding gown wasn’t straight forward. ”I was already pregnant last year, so the crazy hormones went into my mind and I couldn’t figure out what I wanted to wear or how I wanted to look,” she recounts.
So how did she eventually land on the dress of her dreams? ”I was looking at all these different blogs and Tumblrs, and I found this dress,” she remembers. ”I wasn’t sure if it was from an old collection, but I found out that it was Vera Wang and current, so I contacted her straight away and asked her to make it.”
Teisbaeck paired the exquisite embellished creation with custom Manolo Blahnik shoes made from the same material as the dress, and wore her hair pulled back into a loose tousled bun at the nape of her neck – emanating the type of nonchalance, typical to Scandi style, that she’s known for.
On the subject of why she thinks Scandinavian style has gained to much traction in recent years, Teisbaeck accredits an ”effortless chicness” and to it being ”wearable, comfortable and classic, and not particularly seasonal.”
”When you look at Italy or Spain for example, women dress themselves in a much more feminine, sexy and colourful way,” she continues. ”And the way we dress ourselves is slightly more androgynous. There’s something about not showing your boobs or your butt that is kind of appealing because there’s something left to the imagination.”
Teisbaeck, who is often in jeans and an oversize blazer, or a pleated skirt and a chunky knit, has mastered the art of looking simultaneously elegant but comfortable and polished but laid-back. ”For me it’s about feeling super comfortable in what you’re wearing, and then you have that ‘glow’,” she describes. ”When you put something on and go out the door and you’re insecure because the dress is too short or the pants are too tight, you just don’t have that same ‘glow’.”
What are her top tips for tapping into her strain of Scandi style? ”Less is more,” she says. ”When I think my outfit has too many things going on, I will look at myself and take something off to make it a little calmer.” Although that’s not to say her ensembles aren’t dynamic, with her use of delicate gold jewellery (she’s a fan of Copenhagen-based designer Sophie Billie Brah), a chunky gold watch which she inherited, and one of the myriad pair of jazzy earrings she owns pepping up even the simplest of pieces.
”And, go for the basics,” she continues. ”Even though I wrote a book on this I’m not very good at it,” she admits. ”You need these basic things in your wardrobe like a white T-shirt or a well-fitted blazer. Nobody wants to buy them because it’s boring, but then you end up with a wardrobe where nothing really works together.”
Teisbaeck also adheres to the adage ‘quality over quantity’, twice a year embarking on ruthless wardrobe clear out that sees the things she hasn’t worn in recent months culled.
As a street style star, Teisbaeck is often spotted sporting the latest offerings from her favourite designers, but she’s not short of praise for the high street, namely H&M, which she says is brimming with good knitwear and basics. ”Lots of these high street brands do really good quality things,” she says. ”I love that you can get cashmere and good silks and it doesn’t need to be The Row or Céline.”
The style maven and fashion plate also seeks out second hand bargains. ”Never before in my life have I bought so much second hand clothing,” she tells The Telegraph. ”I shop for it mainly online from places like Vestiaire Collective – they have amazing pieces that you can spice up with something that’s more current, and then add something basic and then you have a good mix of everything.”
She also advocates ”never closing down a trend,” citing mom jeans as one of things she swore she’d never wear but that is now a key player in her wardrobe. ”Right now I’d say I’d never wear neon, but I’ve learnt not to shut down a trend, because you will probably end up wearing it at some point.”