Highlighting has never been easier, faster or more impressive than right now, with both Redken and L’Oréal Professionnel (big on the professional colour world circuit) investing into new technology to make colour services more accessible and convenient. Redken’s new Express Blonde colour treatment can take you from a colour virgin to naturally blonde or “bronde” in just 20 minutes. Boasting to lift up to six shades it means you can go from brunette to bronde – a bespoke touch of blonde on a brunette base – in your lunch break. It’s not a harsh new colour chemical, simply a clever heat-stabilised tool that looks a bit like a straightening iron that runs over the foil that “powers” the new Flash Express Blonde Cream Lightener for a uniformed lift.
The tool’s plates give out a low-level heat, limiting any direct heat to the hair, whilst the colour-lightening cream is designed specifically to work with this heat and not to over-process the hair.
L’Oréal Professionnel’s Instant Highlights also involves a heat tool that resembles straighteners, and which works to regulate the heat. When applied to the foiled sections being coloured by the lightening cream, you can benefit from balayage-style highlights in half the usual time. So all you need to decide now is: are you more of a blonde, bronde or brunette?