Beauty

Why you don’t need to spend a fortune on skincare

March 21, 2018

Beauty may only be skin deep, but it can also cut deep into your pockets. But investing in smart skincare doesn’t necessarily mean you have to break the bank. According to U.S. Census data and Simmons National Consumer Survey, 1.35 million Americans spent $500 or more on skincare products over a three-month period in 2017. […]

Read More

Would You Drink This Sweet, New Sunscreen? Yes, We Said Drink.

March 20, 2018

Bottoms up. Sunscreen shots for all. No more messing around with lotions and sprays. Why would you grease yourself up with icky, sticky sunblock when you could drink your sun protection instead? That’s the main selling point behind a new drinkable SPF-like product called UVO. Its makers claim the substance is “the first liquid supplement that you […]

Read More

How One Woman’s Cosmetic Company ‘Gramed Its Way to Insta-Success

March 19, 2018

  Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.” The former New York University art student, fashion intern at Teen Vogue and fashion assistant at W and Vogue started her website, Into the […]

Read More

This Global Cosmetic Brand is Tapping Business Opportunity in Rural India

March 19, 2018

The cosmetic industry has undergone sea changes in the past few years. Indian consumers are shifting from domestic to international names. High prices never deter people from using beauty products of international brands in most cases. The industry continues to be dominated by foreign players and it often gets difficult for a new brand to […]

Read More

Beat The Heat: 4 Ways Entrepreneurs Can Pamper Their Skin

March 18, 2018

Come summer and most of us are running indoors to stay away from the harsh heat. And for us entrepreneurs, with all the meeting, it gets a little hard to escape the sun. From dehydration to low energy to damaged skin, the harsh heat seems to completely drain us all out. It is times like these […]

Read More

How This Digital Organic Beauty Care Company Upgraded To A Retail Brand

March 18, 2018

There is nothing to lose if as a newborn consumer goods start-up your first product doesn’t work. But if you aren’t a new-kid-on-the-block anymore and customers love you, then what you do to make every new product perform? Of course, market surveys cannot be your best friend always. But Arush Chopra did know what to […]

Read More

How to contour your face using only concealer

March 16, 2018

King of the Booth If you’re a fan of contouring, you’ll know that it takes practice to get those cheekbones looking chiselled and that Cupid’s bow gleaming. But amongst those shimmering highlighters and liquid bronzers, there’s one product you’re probably ignoring that could make your contour look (and feel) more ‘I-woke-up-like-this’ than ‘contestant on Strictly […]

Read More

Benefit is launching a new ‘Hello Happy’ foundation

March 16, 2018

Instagram.com/Trendmood1 Benefit is one of the biggest beauty brands in the world, so when they announce the launch of a new product, things gets pretty wild. Hot on the heels of their new Bad Gal Bang! Mascara, Benefit is releasing a brand new foundation which is already making waves online. ‘Hello Happy’ is described as […]

Read More